Texas Forever

The “I love you so much” sign in Austin is one of the city’s most beloved and iconic murals. Painted in simple red script on the side of Jo’s Coffee on South Congress Avenue, it began as a spontaneous love note from musician Amy Cook to her partner, Liz Lambert, the owner of Jo’s. Since then, it has become a popular photo spot for locals and tourists alike, symbolizing Austin’s warm, quirky, and heartfelt spirit. The message is universal, making it a go-to backdrop for everything from engagements to just-because selfies.